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Case Studies

Using case studies for newsletters, marketing and website content

A case study takes a person to a real situation that is of similar circumstances to that which they live in, might be experiencing or could experience in the future.

Utilise case studies in all your communications, marketing and presentations. You can be seen as the deliverer of knowledge, education and stimulating material that marks you as someone different.

They are by-lined by the adviser so that it appears that they are the author. Thus they can gain the credence and respect of the reading public or visitor to a website.

Advantages of using case studies

  • They are emotionally structured, rather than being logically inclined
  • They grab people’s attention
  • There is a call to action
  • They are simple to use
  • They appeal to a wide range of buyer types
  • You are seen as the solution to the issues raised

Case studies can be a powerful motivator for action by potential customers. Case studies need a compelling headline designed to catch attention that draws the potential user to read the article. You can utilise your case studies for:

  • Building a community profile
  • Building an industry profile
  • Building a profile within an occupation
  • Prospecting and lead generation
  • Marketing to clients
  • Educating clients
  • Electronic e-zines
  • Hard cover newsletter content
  • Newspaper advertorials
  • Website content
  • Reception area handouts
  • Inclusion in SOA’s
  • As part of your FSG
  • Inclusion in your presentations

All the case studies are ready for you to use immediately. Each is limited to one page. Add your own contact details, graphics and photos. The current case study titles ready to use for you now are:

Displaying 1 - 12 of 18
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All Case Studies

Purchase all these tremendous case studies at the special price of only

$199

Is cancer a crisis?

Helen is a loans officer with a large bank. She’s a single parent aged 34 with two children aged 10 and 7. She took out a trauma protection plan after her best friend died after a long battle with cancer.

$19

Why do you need income protection?

Unfortunately nobody knows when an accident or illness may strike. It is a little known fact that most insurance claims are for illness, not accidents. The majority of these are not covered by Workers’ Compensation or other government bodies.

$19

Inherited debt concern for small business

“My wife and I and my partner and his spouse are really concerned that if something goes wrong like permanent injury or accidental death. What should we do to make sure both our business and personal debts are paid quickly?”

$19

Why do you and your family need trauma cover?

Have you ever thought what you would do if you became seriously ill, but still needed to pay the mortgage or other debts? Would you have enough savings put aside for medical expenses and on-going treatment, let alone the day-to-day living expenses needed for you and your family?

$19

Insurance against calamity for young people

My husband and I are young, earn good incomes and we are purchasing our own house. We don’t plan on having a family for some years yet. We would like to know what insurances we should take out should something unforeseen happen to either one of us.

$19

Cancer risks are real. Protection is available

Mary is 42 and owns her own hairdressing salon. Her husband is a branch manager for a tyre company. They have a 5-year-old daughter who starts primary school next year. Like many people, they have a mortgage and business overheads to cover, as well as expenses and bills.

 

$19

Surviving: Can your family afford it?

Trauma insurance, which is also known as critical illness insurance, is a relatively new form of wealth protection. This cover pays a tax free lump sum to the insured upon diagnosis of one of an extensive range of medical conditions.

$19

Income protection, wealth creation and peace of mind

If something serious were to happen to me I could lose everything. My job, the new house and possibly our savings could all go. What can I do to protect these things for  our family?”

$19

Family pays off debts after husband's death and still has cash fund

Jim, a 38 year old plumber, took out a life insurance policy that was owned by his wife Melanie, “just in case”. Jim was as fit as a bull. He hadn’t missed a day off work because of illness in years. He thought he was bullet proof and that he would “never need that life insurance stuff”. But he did, sooner than he thought.

$19

Business expenses cover: The forgotten part of protection packages

You’ve probably considered the importance of protecting your income against accident and illness, and taken out income protection insurance. But if you own your own business, what about the impact that illness or injury could have on the very thing that provides this income - YOUR business?

$19

Married with children. Insurance for the living

David is a 35 year old accountant, married with 2 children. He is earning $80,000 p.a. as an accountant. David’s wife Jane (34) stays at home looking after the children Rick (3) and Thomas (1).

$19
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