Risk & Investment database with $66M+ FUM available.

A professional financial planning business based in VIC has a risk and investment database they are looking to dispose of. There are around 174 clients that are spread nationally:

  • NSW: 52
  • QLD: 38
  • VIC: 56
  • WA: 20
  • SA: 8

The age ranges of the clients are mainly between 36-70 with Super and Investments, plus some having risk policies as well. The annual premium for all the risk policies is circa $568K. The main product manufacturers for risk are: AIA, AMP (Resolution Life), Asteron, Comminsure, MLC, Zurich/OnePath.

The demographics by age for the insurance are:

Age Range Number of Clients
Less than age 50 34
51-55 23
56-60 31
61-65 21
66-70 15
71-75 15
76-80 14
81-85 15
Over 86 8
Total 174

The platforms for Super/Investments are: CFS, OnePath, Perpetual, IOOF, Asgard, BlackRock, Australian Unity. The total FUM across all platforms is $66M. The average balance is approximately $330K. There are no group insurance products.

The ownership by the clients is mainly in single or joint with a small number as SMSFs who have been with the current owners for over 15 years. The make-up of the client base is composed of Retirees, Mums and Dads, HNW, PAYG, Professionals, and SMSF’s.

The formation of the client base was a result of a marketing initiative many years ago to source clients who were not being serviced by their adviser on the basis of fee-for-service advice when required. Clients are used to being serviced by the vendor via phone, email, and Zoom with minimal face-to-face appointments at present. The portfolio generates no ongoing income. There is no support or managerial staff servicing the database.

A monthly newsletter is sent to clients. Some referrals and enquiries come from this initiative. The records storage system is spread between AdviserLogic and Microsoft.


The potential for the buyer is to speak to a range of loyal clients that have been part of the business for over 15 years and who currently request service when required. The clients have investments and insurance which they set up prior to joining us. Over the years, clients have been very happy with the services we have provided to them, which has been reactive in nature.

Potential new business could be generated with a more proactive or digital approach from:

  • Cross-generational referrals
  • Super amalgamation opportunities
  • Shares
  • Mortgage Broking
  • General Insurance
  • Accounting
  • Aged Care
  • SMSF
  • Estate management and equalisation

The value of the database will be determined by two simple criteria:

  1. Risk: A per head/policy amount of $110 each including GST.
  2. Super/Investment: A percentage of the FUM of 0.25%.

The vendor is looking for a simple WIWO agreement to dispose of the database. Preference will be given to acquirers with approved funding in place rather than a contract that is “subject to finance”.

All negotiations are subject to a signed NDA with the vendor.

For more information and a prompt introduction please call Jim Prigg on 0408 520 453 or jim@knowledgemaster.com.au.