Murray Hills announces launch of two new WA based financial advisory businesses

Murray Hills has announced the launch of two Perth headquartered financial advisory businesses dedicated to providing professional advice and services to Western Australian SMEs, business professionals and HNW clients.

PFP Financial Services and Personal Financial Planners will operate as individual businesses and will seek to build separate and unique state-based advice brands in WA.

PFP Financial Services is the AFSL and provider of B2B services to financial services businesses and advisers in WA.

Personal Financial Planners is the group’s B2C and will operate as a financial planning firm and a Corporate Authorised Representative of the AFSL.

Commenting further about the announcement and decision to focus the businesses solely in WA, Executive Chairman and CEO of both groups, Murray Hills said it was based on two factors –

  • the strong and stable West Australian economy; and
  • the state’s wide range of primary, secondary, technology and professional service industries that were predominantly SME owned and operated

Murray Hills said the new venture was developed in response to growing demand from locally based advise practitioners for a licensee administered by a lean management structure of industry professionals that understood and could personally relate to their issues, challenges and aspirations for the future.

“The Western Australia economic landscape post COVID-19 is evolving at an unprecedented rate and the need for professional dedicated financial services is emerging as a marketplace necessity,” affirmed Murray Hills.

“We identified the need for our two specialist brands in which financial advice professionals could work together in a clearly defined operational structure to service and address the needs of West Australian clients and business owners.”

Furthermore, the dual business model has been structured with specific service offerings to reflect a growing demand for a specialist boutique advice only proposition and is completely aligned to its financial advisers and their clients.

Assisting financial advisers to operate within a compliant framework whilst maximising business efficiency, capacity and grow by delivering leading edge systems and processes will underpin the PFP Financial Services adviser network offering.

In addition, Murray Hills sees the future as one where the two groups will work closely with fellow advice professionals such as accountants, lawyers and brokers to achieve the best outcomes for clients.

“I am very excited about the future and by the challenge of building, managing and growing a new West Australian based financial advice enterprise to address wealth creation, risk protection and retirement aspirations of WA based clients and business owners”, concluded Murray Hills.  

Murray G Hills Executive Chairman & CE
T: 1300 969 737 | M: 0408 929 176 | PO Box 6010 East Perth WA 6892

Issued by PFP Financial Group |

Media Enquiries: 
Mr. Joe Perri, Joe Perri & Associates Pty Ltd
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About Murray Hills

PFP Financial Group Executive Chairman & CEO

Murray Hills is a financial industry stalwart with an impressive history of achievement in executive management and leadership in life insurance / financial services with strong governance, compliance and organisational expertise.

Amongst Murray’s extensive history of achievements, he also has the distinction of being a Fellow, Life Member and Past National  President  of  the  Australian  Financial  Advisers

Association; Inaugural & Past Associate Member of the Financial Planning Association; Fellow Governance Institute of Australia; Fellow Institute of Chartered Secretaries & Administrators and was a Foundation Fellow of Australian Institute of Company Directors.