Getting better business outcomes in advice is in everyone’s best interest. The distribution model for advice services needs a shake up and tap’d provides the perfect platform to do just that. So what is tap’d and how do you get tap’d?
Kate Fellows is a veteran of the advice industry and knows advice services well. She has built 4 businesses and sold them in the last 20 years, all with the aim to improve efficiencies in the delivery of advice. But there was one significant inefficiency that Kate couldn’t ignore, and this is where tap’d was founded.
Tap’d at its core is an online advice professionals’ directory. A place where advisers can go and find products and services to help run their advice businesses. It helps create efficiency in the buying decision by providing:
- an online profile of providers in advice products and services
- peer reviews from advisers who have worked with these providers
- content to learn more about the providers
- direct contact support for advisers to communicate with providers.
But buying from the providers isn’t all tap’d is about. “We want to become the go-to resource in advice for these providers”, says Kate. “Whether you are researching, seeing what’s new or even checking in on your current providers and any developments, tap’d will be this resource”.
So why does Kate think we need a solution like tap’d? What is wrong with the current model? “We have more innovative new solutions to help advisers than we have ever had before. Advisers don’t know what they don’t know so we need to support the elevation of their knowledge in the tools available to them”.
“We also need to provide a space for these new providers who don’t have tens of thousands of dollars for a conference stand at every event, to get in front of advisers to show them how they can help”. “In 30 years in advice, I have never seen so much innovation, and I am learning each and every day”.
Kate also sees tap’d as providing a voice for these providers in the marketplace. “We have exciting new functionality coming soon that will provide greater engagement through discussion forums, round tables, and events that will be led by the knowledge we have of what advisers want right now”.
tap’d is a free directory service to advisers and other professionals who want to search, review and connect with these providers. “The only investment is time, which we know is a valuable resource”, says Kate. “But isn’t an online solution that you can browse at your leisure a more efficient use of your time than perusing flyers at a conference stand?”
Well, arguably, yes. It’s definitely worth a shot.
Kind regards,
Kate Fellows
Director
0439 518 243
Waterman Business Centre,
Level 2, UL40/1341 Dandenong Rd.
Chadstone, Vic 3148, Australia